Can’t fit your story into 140 characters or one tweet? Try using more tweets.
Tweetstorm is the practice of sharing a train of thought that is longer than 140 characters through a series of tweets. They are like mini-essays. Usually, the tweets will start or end with a number to indicate the sequence of the tweets.
If you have written a listicle recently, try sharing the key points of the listicle through a Tweetstorm. Remember to include the numbering in your tweets.
Create a Twitter Moment
Moments is a new and dynamic way for people to tell their stories. They’re like “tweetstorms” but more beautiful and interactive. This creative format of telling a story could be a way to drive clicks and engagement.
Curate news and timely content relevant to your industry into a Twitter Moment to help keep your followers up-to-date with the latest happenings
While most tweets with images have only one image per tweet, attaching multiple images to a tweet is a great way to tell a story. It helps to give more details to your story or allows you to tell a longer story.
Try adding GIFs to your tweets to paint a more vivid picture of the idea you want to express It can be meaningful enough when your customers and community understand the purpose of your hashtag and use it in their tweets, too.
Users can also tap into a trending hashtag to share your brand story. It doesn’t always have to be a viral hashtag (though, it might be great). Most importantly, the hashtag has to be relevant and appropriate for your brand.